Product Strategy
Make the right product and technology decisions before you build
We help you create clarity where uncertainty is high. Together, we define goals, scope, and priorities so development starts with alignment and a clear path to measurable business outcomes.
Decision clarity
Validated assumptions
Up to 50% faster time to market
A clear approach to product strategy
We create clarity before development starts. Our approach reduces risk, aligns teams, and turns ideas into a concrete product plan.
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01
Clarify goals
We align on business goals, users, and constraints. This creates a shared understanding of what the product must achieve and what success means.
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02
Challenge assumptions
We challenge assumptions and validate decisions using experience from decades of real product work. The goal is to reduce uncertainty and avoid costly mistakes later.
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03
Define the plan
We define a clear product strategy, scope, and roadmap. This plan guides development and creates a predictable path from idea to execution.
We bring experience from real product work. This helps challenge assumptions and avoid common mistakes early.
Strategy is shaped by your goals, users, and constraints. No templates. No generic frameworks.
We identify critical risks early and address them before they turn into delivery or cost problems.
Clear priorities and decisions create a predictable path from strategy to development.
Talk through your situation with a responsible product partner.
Is AI worth it for your product? In the strategy call we tell you honestly where an AI solution takes work off your plate and where classic software is enough.
What we build with
Strategy includes the technology decision: which platform carries your product, what it costs to run, where its limits are. We weigh these options with you, each with a project where we chose it.
Figma
Clickable prototypes show whether an idea lands with users before any code is written. No substitute for a market test with paying customers.
Case study: weguide
Flutter
Our recommendation when an app has to run on several platforms: one codebase, one budget. Native only for special device features.
Case study: Planning Charts
Laravel
For SaaS with a subscription model: roles, payments and admin panel in one backend. With many real-time features we look at Node.js.
Case study: Gesunde Zeiten
Shopware 6
When an existing shop hits its limits: migration to Shopware 6 with ERP integration and special offers. For a fast start, Shopify is enough.
Case study: MacTradeProven product outcomes
Strategy
UI/UX
App Room - #1 Bicycle ERP of Switzerland
Cindy Essl
CEO, app-room GmbH
App Room is the leading ERP provider for bicycle retailers in Switzerland, supporting both small shops and large chains in managing inventory, sales, planning, and administration. As the product evolved over eight years, the interface no longer reflected modern expectations or the company's new brand identity. The goal was to redesign the ERP to reflect current design standards, incorporate user feedback, and create a maintainable design foundation without losing any functional depth.
25%
less support effort
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Strategy
Shopware 6
E-Commerce
MacTrade - Shopware Shop For Leading German Apple Retailer
Ludwig Krayl
Product Manager, MacTrade Computerhandelsgesellschaft mbH
MacTrade is Germany's largest official Apple retailer, offering a comprehensive range of Apple devices, accessories, and related services.The existing ecommerce platform needed to be migrated to Shopware 6 to support future growth, modern ecommerce standards, and complex pricing models such as corporate benefits and student programs.The goal was to build a robust, flexible online shop that could serve private customers, students, and corporate buyers within a single ecosystem.
25%
revenue increase
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Strategy
UI/UX
E-Commerce
Shopify
Back-End
Unico Swiss - An E Shop Made of Steel
Tobias Siegenthaler
CEO, ETTER & CO. AG
Unico Swiss is a Swiss manufacturer known for premium outdoor furniture and handcrafted fire bowls built to last.Until recently, sales were handled mainly within Switzerland through local channels and a small self built online shop.With growing demand and a clear vision for global expansion, the company needed a new e commerce solution that could replace the old system, integrate seamlessly with ERP and CRM processes, and support international growth.The goal was not only to sell products online, but to create a digital shop that reflects the quality, individuality, and craftsmanship of the brand while enabling sustainable revenue growth.
30%
increased conversion
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Strategy
UI/UX
Website
Mobile App
Back-End
Admin
RMN Events – Digitizing the USA’s #1 Kids Wrestling League
Adam Gutierrez
President, RMN Events LLC
RMN Events operates one of the largest children's wrestling leagues in the United States. Core processes such as event planning, athlete management, result tracking, and revenue handling relied on paper, spreadsheets, and disconnected tools. The idea was to digitize these processes end to end and create a single platform supporting athletes, coaches, spectators, and employees before, during, and after events.
60%
reduction of manual processes
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