We have drawn up this data protection declaration (version 09.10.2020-311220370) to explain to you, in accordance with the provisions of the basic data protection regulation (EU) 2016/679, what information we collect, how we use data and what decision-making options you have as a visitor to this website.
Unfortunately, it is in the nature of things that these explanations sound very technical, but we have tried to describe the most important things as simply and clearly as possible.
When you visit websites today, certain information is automatically created and stored, including on this website.
When you visit our website as you are visiting it right now, our web server (the computer on which this website is stored) automatically stores information such as
· the address (URL) of the accessed web page
· Browser and browser version
· the operating system used
· the address (URL) of the previously visited page (referrer URL)
· the host name and IP address of the device being accessed
· Date and time
in files (web server log files).
Usually web server log files are stored for two weeks and then automatically deleted. We do not pass on this data, but cannot exclude the possibility that this data may be viewed in the event of illegal behavior.
Our website uses HTTP cookies to store user-specific data.
Whenever you surf the Internet, you are using a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.
Cookies store certain user data about you, such as language or personal page settings. When you return to our site, your browser transmits the "user-related" information back to our site. Thanks to the cookies, our website knows who you are and offers you your usual default settings. In some browsers, each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.
There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner sites (e.g. Google Analytics). Each cookie is unique because each cookie stores different data. The expiration time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, trojans or other "malware". Cookies also cannot access information on your PC.
For example, cookie data may look like this:
Expiration period: 2 years
Usage: differentiation of website visitors
Example value: GA1.2.1326744211.152311220370
A browser should support the following minimum sizes:
· A cookie should be able to contain at least 4096 bytes
· At least 50 cookies should be able to be stored per domain
· A total of at least 3000 cookies should be able to be stored
You can distinguish 4 types of cookies:
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user adds a product to the shopping cart, then continues surfing on other pages and only goes to checkout later. These cookies do not delete the shopping cart, even if the user closes his browser window.
These cookies collect information about user behavior and whether the user receives any error messages. These cookies are also used to measure the loading time and the behavior of the website in different browsers.
These cookies ensure a better user experience. For example, entered locations, font sizes or form data are stored.
These cookies are also called targeting cookies. They are used to deliver customized advertising to the user. This can be very practical, but also very annoying.
Usually the first time you visit a website, you will be asked which of these types of cookies you want to allow. And of course this decision is also stored in a cookie.
If you want to find out which cookies are stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:
· Google Chrome: https://support.google.com/accounts/answer/61416?hl=de
· Opera: http://www.opera.com/de/help
If you do not wish to receive cookies, you can set your browser to notify you whenever a cookie is set. In this way, you can decide for each individual cookie whether or not you wish to accept it. The procedure varies from browser to browser. The best way is to look up the instructions in Google with the search term "Delete Chrome cookies" or "Deactivate Chrome cookies" in the case of a Chrome browser or replace the word "Chrome" with the name of your browser, e.g. Edge, Firefox, Safari.
The so-called "cookie guidelines" have been in place since 2009. They state that the storage of cookies requires your consent. Within the EU countries, however, there are still very different reactions to these guidelines. In Germany, the cookie guidelines have not been implemented as national law. Instead, the implementation of this guideline was largely carried out in § 15 para.3 of the Telemediengesetz (TMG).
If you want to know more about cookies and are not afraid of technical documentation, we recommend, the Request for Comments of the Internet Engineering Task Force (IETF) called "HTTP State Management Mechanism".
Personal information that you submit to us electronically on this website, such as your name, e-mail address, postal address or other personal information when submitting a form or comments on the blog, together with the time and IP address, will only be used by us for the purpose stated, kept secure and not disclosed to third parties.
Thus, we use your personal data only for communication with those visitors who expressly request contact and for the processing of the services and products offered on this website. We will not pass on your personal data without your consent, but we cannot exclude the possibility that this data may be viewed in the event of unlawful behaviour.
If you send us personal data by e-mail - thus off this website - we cannot guarantee secure transmission and protection of your data. We recommend that you never send confidential data by e-mail without encryption.
According to article 6 paragraph 1 a DSGVO (legality of processing), the legal basis is that you give us your consent to process the data you have entered. You can revoke this consent at any time - an informal e-mail is sufficient, you will find our contact details in the imprint.
In accordance with the provisions of the DSGVO, you are basically entitled to the following rights:
· Right of rectification (Article 16 DSGVO)
· Right of deletion ("right to be forgotten") (Article 17 DSGVO)
· Right to restrict processing (Article 18 DSGVO)
· Right of notification - Obligation to notify in connection with the correction or deletion of personal data or the restriction of processing (Article 19 DPA)
· Right to data transferability (Article 20 DSGVO)
· Right of objection (Article 21 DSGVO)
· Right not to be subject to a decision based solely on automated processing, including profiling (Article 22 DPA)
If you believe that the processing of your data violates data protection law or your data protection rights have otherwise been violated in any way, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI).
In the following data protection declaration, we inform you whether and how we evaluate data from your visit to this website. The evaluation of the collected data is usually anonymous and we cannot draw any conclusions about your personal behavior on this website.
You can find out more about how to object to this evaluation of visit data in the following data protection declaration.
The data entered by you will be stored for the purpose of individual communication with you. For this purpose, it is necessary to provide a valid e-mail address and your name. This serves to assign the inquiry and to answer it afterwards. The specification of further data is optional.
The processing of the data entered in the contact form is based on a legitimate interest (Art. 6 para. 1 lit. f DSGVO).
By providing the contact form, we would like to make it easy for you to contact us. The information you provide will be stored for the purpose of processing your inquiry and for possible follow-up questions.
If you contact us to request an offer, the data entered in the contact form will be processed for the purpose of implementing pre-contractual measures (Art. 6 para. 1 lit. b DSGVO).
Recipients of the data may be contract processors.
Data will be deleted at the latest 6 months after processing the request.
If a contractual relationship is established, we are subject to the statutory retention periods under the German Commercial Code (HGB) and delete your data after these periods have expired.
The provision of your personal data is voluntary. However, we can only process your inquiry if you provide us with your name, your e-mail address and the reason for your inquiry.
On our website we use the analysis tracking tool Google Analytics (GA) of the American company Google Inc. For the European area the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, when you click on a link, this action is stored in a cookie and sent to Google Analytics. With the help of the reports we receive from Google Analytics, we can better tailor our website and services to your needs. In the following we will go into more detail about the tracking tool and inform you in particular about what data is stored and how you can prevent this.
Google Analytics is a tracking tool that serves to analyze the data traffic on our website. To make Google Analytics work, a tracking code is built into the code of our website. When you visit our website, this code records various actions that you perform on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.
Google processes the data and we receive reports about your user behavior. These reports may include the following:
· Target group reports: Through target group reports we get to know our users better and know more precisely who is interested in our service.
· Advertising reports: Advertising reports help us to analyze and improve our online advertising.
· Acquisition reports: Acquisition reports give us helpful information on how we can get more people interested in our service.
· Behavioral Reports: Here we learn how you interact with our website. We can track which path you take on our site and which links you click on.
· Conversion reports: Conversion is the process by which you perform a desired action based on a marketing message. For example, when you go from a mere website visitor to a buyer or newsletter subscriber. We use these reports to learn more about how our marketing activities are received by you. This is how we want to increase our conversion rate.
· Real-time reports: Here we always know immediately what is happening on our website. For example, we can see how many users are reading this text.
Our goal with this website is clear: We want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.
The statistically evaluated data give us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that it can be found more easily by interested people on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to make our advertising and marketing measures more individual and cost-effective.
Google Analytics uses a tracking code to create a random, unique ID associated with your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a "returning" user. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles.
Through identifiers such as cookies and app instance IDs, your interactions on our website are measured. Interactions are all kinds of actions you perform on our website. If you also use other Google systems (such as a Google account), data generated by Google Analytics can be linked to third-party cookies. Google does not pass on any Google Analytics data unless we as the website operator authorize it. Exceptions may be made if required by law.
Google has distributed your servers around the world. Most servers are located in America and therefore your data is usually stored on American servers. Here you can find out exactly where the Google data centers are located:
Your data is distributed on different physical media. This has the advantage that the data can be retrieved more quickly and is better protected against manipulation. In every Google data center there are appropriate emergency programs for your data. If, for example, Google's hardware fails or natural disasters paralyze servers, the risk of a service interruption at Google remains low.
Google Analytics has a standard retention period of 26 months for your user data. Then your user data will be deleted. However, we do have the option to choose the retention period of user data ourselves. We have five options for this:
· Deletion after 14 months
· Deletion after 26 months
· Deletion after 38 months
· Deletion after 50 months
· No automatic deletion
When the specified period has expired, the data is deleted once a month. This retention period applies to your data associated with cookies, user recognition and advertising IDs (e.g., DoubleClick domain cookies). Reporting results are based on aggregated data and are stored independently of user data. Aggregated data is a fusion of individual data into a larger unit.
If you basically want to deactivate, delete or manage cookies (independent of Google Analytics), there are separate instructions for each browser:
· Mozilla Firefox:
· Internet Explorer:
· Google Chrome:
Google Analytics is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information about this at. We hope we were able to provide you with the most important information about data processing by Google Analytics. If you want to learn more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and .
We have implemented the IP address anonymization of Google Analytics on this website. This function was developed by Google so that this website can comply with the applicable data protection regulations and recommendations of local data protection authorities if they prohibit the storage of the complete IP address. IP addresses are anonymized or masked as soon as the IP addresses arrive in the Google Analytics data collection network and before the data is saved or processed.
More information about IP anonymization can be found at.
We have enabled the advertising reporting features in Google Analytics. The demographic and interest reports include information on age, gender and interests. This enables us to get a better picture of our users without having to assign this data to individual persons. You can learn more about the advertising features at.
You can stop using the activities and information of your Google Account by checking the checkbox under "Advertising settings" on https://adssettings.google.com/authenticated.
For our website we use the Google Tag Manager of the company Google Inc. For the European area the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. This Tag Manager is one of many helpful marketing products from Google. The Google Tag Manager allows us to centrally install and manage code sections of various tracking tools that we use on our website.
The Tag Manager itself is a domain that does not set cookies and does not store any data. It acts as a mere "manager" of the implemented tags. The data captures the individual tags of the different web analysis tools. In the Google Tag Manager, the data is virtually routed to the individual tracking tools and not stored.
However, the situation is completely different with the tags of the various web analysis tools, such as Google Analytics. Depending on the analysis tool, different data about your web behavior is usually collected, stored and processed.
In the account settings of the Tag Manager we have allowed Google to receive anonymous data from us. However, this only concerns the use and usage of our Tag Manager and not your data, which is stored via the code sections. We allow Google and others to receive selected data in anonymized form. We thus agree to the anonymous transfer of our website data. Despite long research, we were not able to find out exactly which summarized and anonymous data is forwarded. In any case, Google will delete all information that could identify our website. Google combines the data with hundreds of other anonymous website data and creates user trends as part of benchmarking measures. In benchmarking, our own results are compared with those of our competitors. Based on the collected information, processes can be optimized.
When Google stores data, this data is stored on Google's own servers. The servers are distributed all over the world. Most of them are located in America. Atyou can find out exactly where the Google servers are located.
How long the individual tracking tools store data about you can be found in our individual privacy texts for each tool.
Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information about this at . If you want to learn more about the Google Tag Manager, we recommend the FAQs at .
We only want to show our services or products to people who are really interested in them. With the help of Facebook pixels, our advertising measures can be better tailored to your wishes and interests. This way, Facebook users (provided they have allowed personalized advertising) can see suitable ads. Furthermore, Facebook uses the collected data for analysis purposes and its own advertisements.
In the following, we show you those cookies that were set by including Facebook pixels on a test page. Please note that these are only sample cookies. Different cookies are set depending on the interaction on our website.
If you are logged in to Facebook, you can change your settings for advertisements yourself at. If you are not a Facebook user, you can basically manage your usage-based online advertising at . There you have the possibility to deactivate or activate providers.
We have also activated Automatic Advanced Matching as part of the Facebook pixel function. This pixel feature allows us to send hashed emails, name, gender, city, state, zip code and date of birth or phone number to Facebook as additional information if you have provided us with this information. This activation enables us to tailor advertising campaigns on Facebook even more precisely to people who are interested in our services or products.
So-called social plug-ins of the company Facebook Inc. are integrated on our website. You can recognize these buttons by the classic Facebook logo, such as the "Like" button (the hand with raised thumb) or by a clear "Facebook Plug-in" label. A social plug-in is a small part of Facebook that is integrated into our site. Each plug-in has its own function. The most commonly used functions are the familiar "Like" and "Share" buttons.
The following social plug-ins are offered by Facebook:
- "Save" button
- like" button, share, send and quote
- Page plug-in
- Messenger plug-in
- Embedded contributions and video players
- Group Plug-in
Atyou can get more information on how to use the individual plug-ins. We use the social plug-ins on the one hand to offer you a better user experience on our site, on the other hand because Facebook can use them to optimize our ads.
If you have a Facebook account or have visited facebook.com before, Facebook has already set at least one cookie in your browser. In this case, your browser uses this cookie to send information to Facebook whenever you visit our site or interact with social plug-ins (such as the "Like" button).
The information received is deleted or anonymized within 90 days. According to Facebook, this data includes your IP address, which website you visited, the date, time and other information concerning your browser.
In order to prevent Facebook from collecting a lot of data during your visit to our website and connecting it with Facebook data, you must log off (log out) from Facebook during your visit to the website.
If you are not logged in to Facebook or do not have a Facebook account, your browser sends less information to Facebook because you have fewer Facebook cookies. Nevertheless, data such as your IP address or which website you visit can be transmitted to Facebook. We would like to point out that we do not know the exact content of the data. However, according to our current state of knowledge, we try to inform you as well as possible about data processing. How Facebook uses the data, you can also read in the company's data policy at.
The following cookies are set in your browser at least when you visit a website with social plug-ins from Facebook:
Value: not specified
Purpose: This cookie is used to make the social plug-ins on our website work.
Expiration date: after session end
Purpose: The cookie is also necessary for the plug-ins to work properly.
Expiration date: after 3 months
If you are logged in to Facebook, you can change your settings for advertisements yourself at. If you are not a Facebook user, you can manage your usage-based online advertising at . There you have the possibility to deactivate or activate providers.
On our website we use social plug-ins from the social media network LinkedIn, the company LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. The social plug-ins can be feeds, content sharing or linking to our LinkedIn site. The social plug-ins are clearly marked with the well-known LinkedIn logo and allow, for example, to share interesting content directly through our website. For the European Economic Area and Switzerland, LinkedIn Ireland Unlimited Company Wilton Place in Dublin is responsible for data processing.
LinkedIn is the largest social network for business contacts. Unlike Facebook, for example, it focuses exclusively on building business contacts. Companies can use the platform to present services and products and to establish business relationships. Many people also use LinkedIn for job search or to find suitable employees for their own company. In Germany alone, the network has over 11 million members. In Austria there are about 1.3 million.
We know how busy you are. You can't follow all social media channels individually. Even if, as in our case, it would be worth it. Because we always post interesting news or reports that are worth spreading. That's why we have created the possibility on our website to share interesting content directly on LinkedIn or to link directly to our LinkedIn page. We consider built-in social plug-ins as an extended service on our website. The information LinkedIn collects also helps us to show possible advertising to people who are interested in our services.
LinkedIn does not store any personal data simply by integrating the social plug-ins. LinkedIn calls this data, which is generated by plug-ins, passive impressions. However, if you click on a social plug-in, for example to share our content, the platform stores personal data as so-called "active impressions". This is the case regardless of whether you have a LinkedIn account or not. If you are logged in, the collected data is assigned to your account.
Browser connects directly to LinkedIn's servers when you interact with our plug-ins. This is how the company logs various usage data. In addition to your IP address, this may include login information, device information, or information about your Internet or mobile phone provider. If you access LinkedIn services from your smartphone, your location (after you allow it) can also be determined. LinkedIn may also share this information in "hashed" form with third-party advertisers. Hashing means that a data set is transformed into a string. This makes it possible to encrypt the data in a way that people cannot be identified.
Most data about your user behavior is stored in cookies. These are small text files that are usually set in your browser. But LinkedIn can also use web beacons, pixel tags, display tags and other device identifiers.
Various tests also show which cookies are set when a user interacts with a social plug-in. The data found cannot claim to be exhaustive and is only used as an example. The following cookies were set without being logged in to LinkedIn:
Purpose: The cookie is a so-called "browser ID cookie" and thus stores your identification number (ID).
Expiration date: After 2 years
Purpose: This cookie stores your preset or preferred language.
Expiration date: after session end
Purpose: This cookie is used for routing. Routing records how you got to LinkedIn and how you navigate through the site.
Expiration date: after 24 hours
Purpose: No further information could be found out about this cookie.
Expiration date: after 2 minutes
Purpose: This is a session cookie that LinkedIn uses to maintain anonymous user sessions through the server.
Expiration date: after session end
Purpose: This cookie is a security cookie. LinkedIn describes it as a secure browser ID cookie.
Expiration date: after 2 years
Purpose: No further information could be found for this cookie.
Expiration date: after 7 days
Generally, LinkedIn will retain your personal information for as long as the company considers it necessary to provide its services. However, LinkedIn will delete your personal information when you delete your account. In some exceptional cases, LinkedIn may retain some information in aggregate and anonymous form even after you delete your account. Once you delete your account, other people will not be able to see your information within one day. LinkedIn always deletes the data within 30 days. LinkedIn does, however, retain data if required to do so by law. Data that can no longer be assigned to any person remains stored even after the account has been closed. The data is stored on different servers in America and probably also in Europe.
How can I delete my data or prevent data storage?
You have the right to access and delete your personal data at any time. In your LinkedIn account you can manage, change and delete your data. You can also request a copy of your personal information from LinkedIn.
This is how you access the account information in your LinkedIn profile:
In LinkedIn, click on your profile icon and select the "Settings and Privacy" section. Now click "Privacy" and then click "Change" in the "How LinkedIn uses your data" section. In a short time, you will be able to download selected information about your web activity and account history.
You also have the option to disable LinkedIn's data processing in your browser. As mentioned above, LinkedIn stores most data through cookies that are set in your browser. You can manage, disable or delete these cookies. Depending on which browser you have, the administration works slightly differently. The instructions for the most common browsers can be found here:
You can also set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to accept the cookie or not.
LinkedIn is an active participant of the EU-U.S. Privacy Shield Framework. This framework ensures a correct data transfer between the USA and the European Union. You can learn more about it at . We have tried to provide you with the most important information about data processing by LinkedIn. At you can learn more about the data processing of the social media network LinkedIn.
We use Google reCAPTCHA of the company Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA) to prevent spam.
The legal basis for this use is article 6 (1) f (lawfulness of processing), because there is a legitimate interest to protect this website from bots and spam.
reCAPTCHA is a free service that protects websites from spam and abuse. It uses advanced risk analysis techniques to keep people and bots apart. With the new API, a significant number of your valid human users will pass the reCAPTCHA challenge without having to solve a CAPTCHA. We use reCAPTCHA to secure forms.
By using reCAPTCHA, data is transmitted to Google which uses Google to determine whether the visitor is a human or a (spam) bot. Which data is collected by Google and what this data is used for can be read at.
To protect the security of your data during transmission, we use state-of-the-art encryption procedures (e.g. SSL) via HTTPS.
You have the right to object at any time, for reasons arising from your particular situation, to the processing of personal data relating to you, which is carried out on the basis of Art. 6 paragraph 1 letter f of the DPA (data processing based on a balancing of interests); this also applies to profiling based on this provision within the meaning of Art. 4 No. 4 DPA.
If you lodge an objection, we will no longer process your personal data unless we can prove compelling reasons for processing worthy of protection that outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.
We reserve the right to adapt this data protection declaration so that it always meets the current legal requirements or to implement changes to our services in the data protection declaration, e.g. when introducing new services. The new data protection declaration then applies to your renewed visit.
If you have any questions regarding data protection, please send us an e-mail or contact the person responsible for data protection in our organization directly: